Ford is one of those companies that is just known for giving back. One of the most interesting ways that Ford has been giving back is through the “Drive One 4 UR School” program. This program, which started in late 2007, is a unique way to introduce new Ford products to consumers. Not only does this program raise brand awareness, but it also supports community schools.
Participants in the program can test drive a new ford vehicle in order to help raise funds for their school. For every test drive taken at these one day “Drive One 4 UR School” events, Ford donates $20 to projects or activities at the school, up to a maximum of $6,000. In addition, the high schools that participated in this program last fall competed with each other to see what school could generate the most sales.
There were more than 150 “Drive One 4 UR School” events in 2008. These events took place at high schools. In 2009, it is thought that the program will be expanded to include junior high as well as elementary schools.
If you don’t wan to wait for a “Drive One 4 UR School” event to test drive a Ford, come see your local Ford dealer today.
