Rusty Eck Ford Omaha

Recently revealed was the hot, hot, hot Ranger Max concept at the 2008 Thailand International Motor Expo in Bangkok. Thailand is the world’s second-largest market for pickup trucks, after the United States.
According to Ford’s press release, a team of Ford truck specialists in Thailand worked closely with Ford’s Australia-based Asia Pacific and Africa design team to create the Ranger Max. Ford’s design team incorporated design cues into the Ranger Max that may be seen in future Rangers.
“We know Ranger is tough and durable, and Ranger Max adds to those qualities,” said Paul Gibson, chief designer of the Ranger Max show truck. “The show truck does not follow a trend; it sets a new, tough style direction for compact trucks. Ranger Max is genuinely tough, and it is a truck that gets the job done. This high-impact show truck also has the bold visual presence that looks great on the urban scene.”
Recent Ford truck design cues, like a twin-nostril three-bar grille and fender side vents, have been evolved with inspiration from power tools and extreme sports gear.
“When you look at the front design, the three-bar grille, the overt nostrils and open mouth, you’re looking straight into the face of Ranger’s evolution,” Gibson said.
A sports bar integrates the cabin area with the tonneau cover. The tailgate is embossed with the word “RANGER” and a pair of unique taillamps. The lower body side, with its two-piece interlocked-sidestep look, was inspired by rock-climbing equipment. Side graphics on the fenders and lower doors are inspired by shattering glass.
Cog-shaped wheel arches surround the Ranger Max’s six-spoke, 18-inch alloy wheels, shod with offroad P285/60R18 tires.
Production of the Ranger in the U.S. is scheduled to end by 2011.